Grow your following or risk losing your business. We live in a crowded world filled with thousands of messages. Are you and your business cutting through the noise to your customers?
One of the most influential entrepreneurs in marketing and sales world is Grant Cardone. In his book "Sell or Be Sold," he outlines the importance of building your brand and following.
Do people know you because of your unbelievable work ethic? If you can’t answer YES to that, you’re not gonna get into that top 10 percent.
– Grant Cardone
In order to be successful in business you need to be able to sell your product or service. This can be done most effectively when your brand and vision is communicated clearly and effectively. There is a limitless supply of potential customers all around you. They are looking for the next big thing in companies that provide a great value exchange. Now this does not mean that price is the only way to compete and add value for your customers. In fact, the price is often one of the LEAST important factors when someone is considering a product. Instead consider aspects such as quality, ease of use, brand, customer service, and social impact.
Easy to use and well designed Apple products are well known. But their value does not end with the hardware.
Think about your favorite brands or products. An ideal example is Apple and the products inspired by Steve Jobs. Samsung's features are often superior to Apple, however Apple consistently captures a large market share. Apple products are known to be well designed and easy to use. Although expensive, the products last years and have new and innovative features. But the value you receive from Apple does not end when you purchase their phones or computers. You continue to receive additional value from features such as iCloud, Facetime, the App store and more. Many of these additional benefits are free or have a minimal monthly cost which is far below their added utility.
As a consumer, you often will choose the more developed ecosystem and brand. Apple has done an incredible job of communicating their unique product by marketing their vision.
Your goal is to expand and grow your business. That will require that you continue to find new customers and retain current ones. As you build a brand and ecosystem around your business to better serve the needs of an ever-changing marketplace you will need to communicate to your audience.
A marketing company will help you to expand and interact with your audience so you can focus on business operations while maintaining a stream of new customers. By letting others take care of daily tasks you are free to focus on what really matters.
[…] Want to encourage a discussion about your products or events? Do you have reviews you want to showcase? Once again a great website can help you do all this while avoiding potential complications. Before you launch a product you can do market research using your following on social media and your website, receiving instant feedback and avoiding costly issues. Remember that you can either Be known or Be Alone […]
[…] Customers need to know about you. Your brand needs to be memorable and recognizable. In every communication to customers, make sure that you are consistent in your messaging. Logos and slogans are great ways to showcase your brand and increase your brand recognition. […]
[…] Failing to continue to post will leave your audience behind people who may have continued to interact with your company or brand can be lost and your competitors will fill the void. If you struggle to come up with new content you may want to look into a professional service who can help you develop additional content or handle additional aspects of your social media strategy. Remember that you need to Be known or Be Alone. […]