Success is measured differently according to the standards of each individuals interpretation of success. The way that you might interpret the different measures of success may be different from how your audience or customers interpret success. In a service-based business, you have to modify your offering to meet the needs of your customers. This can be challenging […]

Reviews are essential, especially for service-based businesses. Asking your customers for quality reviews not only improves your company rating but also helps potential clients to feel confident in their choice. If you were a customer, would you pick your company based off of your current reviews? If you want to see more online reviews, follow these […]

SEO Strategy involves hundreds of elements, including the way that your site is structured. When choosing how to use internal links its important to consider what content is most important and the goal for site users. Having a clear flow within your site's pages will make it easier for users to find the information they […]

It's done. You've finally published your latest blog post. You've put all your time and effort into this blog. But, nobody takes the time to read it. Without an audience, you have failed. - How do you get viewers to read your content? You have to use the right words. The value of your content is what […]

Mobile devices are now taking over the internet and is the majority of web traffic. Today, 80% of internet users own a smartphone; which means that making your website mobile-friendly is no longer optional. "If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web […]

Structured data is important for helping Google to identify key elements of your website's content and categorize it. Every website is a bit different in its code layout but by using the tools Google and others have provided you can improve the search rankings of your websites. Make sure that you are building your website […]

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic. One of the biggest misconceptions about SEO is tricking Google to get your website […]

Email marketing is still alive and still has one of the highest engagement rates and returns on investment of any marketing strategy. Standing out of the crowd is key for any company. But how can you make your emails stand out? Unfortunately, many companies make mistakes when sending emails to future customers and ultimately have […]

Sometimes, we all need a little kick. In this life, there will be bumps in the road and we do not get to control every situation that happens to us. The only thing that we get to control in this life is our attitude. If you want to live your dream, you will have to fight […]

"I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance." - Steve Jobs, co-founder and CEO of Apple. Becoming an entrepreneur may seem like a dream career choice; especially when you consider the personal freedom aspects. But unfortunately, with that dream comes a lot of sacrifices. Before deciding […]