If you want to make work more enjoyable, look at the tricks used in the video game industry. Why are people able to spend countless hours “grinding” away in virtual environments that provide no real reward? Because they provide exactly what we crave as individuals. “If you are immune to boredom, there is literally nothing […]

Search Engine Optimization, or SEO, was a term coined back in 1997. Today, the amount of importance it has created for itself is enormous. According to a survey conducted recently: 66% of marketers consider improving SEO and organic presence as one of their top priorities. Search engines are responsible for driving 300% more traffic than […]

  “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis Overall, marketing has increasingly shifted from traditional platforms to the digital avenue. Importantly, marketing has changed the type of content that audiences are now exposed to. Content marketing is essential in order to attract consumers and produce income. Blogs, infographics, informational […]

  “Social Media can be a powerful tool to listen to, interact with and gain access to customers that you would otherwise not be able to” Carol Roth The statistics related to social media are staggering! Over 3 billion of the 7.6 billion people in the world are active on social media. On average, each […]

“We love social media because it exists and the intersection of humanity and technology” It is said that numbers and data are some of the most effective sources that you can use to increase the weight of your argument. In order to emphasize the ever-growing influence of social media marketing, statistics are not hard to […]

There are many advantages to starting your business as a side-hustle. You have a steady job with a steady income to keep you going while your small business is just beginning. You can weather the bumps in the road better. Whether you started freelancing or opened an Etsy boutique, you are a blossoming entrepreneur.  And, […]

Have you ever been impatient with a slow-loading webpage? If it took too long to load, you probably moved on to another website to find the answer, product, or service you were looking for. Your online customers make the same choices.   If your webpages take too long to load, then customers will choose your […]

What problem does your business solve? How does your business stand out from the rest? Why are customers choosing you over your competitors? The answers to these questions will help you define your brand. Once you have defined your brand, you will be able to market your business better. Defining your Brand Start with developing […]

  You have a great business with quality products and services. You just need more customers and clients. Market your small business more effectively through content marketing. What is Content Marketing? Content marketing is developing web pages, blog posts, newsletters, and social media posts that show customers what matters to your company and provides something […]

Can you look back on your day's activities and feel satisfied that you have accomplished at least one thing on your to-do list? Many people suffer from stress, anxiety, and depression. Without trying to downplay the seriousness of mental illness which affects so many people it seems like many cases of such depression stem not […]